Advertising Specialists

Advertising Specialists devise and coordinate advertising campaigns which encourage consumers to purchase particular goods or services.

  • The Job
  • The Facts
  • Related Courses

What the job involves

  • Plans, develops and organises advertising policies and campaigns to support sales objectives
  • Advises executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • Co-ordinates production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints

Key values of workers in Advertising Specialists

  • Working Conditions

    Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.

  • Recognition

    Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

  • Independence

    Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

  • Relationships

    Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.

  • Support

    Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.

Top skills required for workers in Advertising Specialists

  • Speaking

    Talking to others to convey information effectively.

  • Critical Thinking

    Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

  • Social Perceptiveness

    Being aware of others' reactions and understanding why they react as they do.

  • Reading Comprehension

    Understanding written sentences and paragraphs in work-related documents.

  • Writing

    Communicating effectively in writing as appropriate for the needs of the audience.